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4 Common Email Marketing Mistakes to Avoid
Small businesses spend 15 percent of their marketing budgets on email marketing, and 56 percent expect to increase their spending on the tactic this year, according to a survey by iContact [PDF]. Yet...
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How to Fire a New Hire Who Just Isn’t Working Out
On her list of “5 Scary Small-Business Mistakes,” Suzanne Lucas — who calls herself the Evil HR Lady — cautions entrepreneurs not to make false assumptions about their employees. “Plenty of small...
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How to Get More Customers From Your Blog
Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, elicit helpful feedback, and generate...
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How to Get People to Read Your Email Newsletter
Is an email newsletter part of your small-business marketing arsenal? If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider: Newsletters arrive in your...
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4 Simple Marketing Tactics You’re Not Using (But Should Be)
Despite your size, industry, or number of years in business, your company’s viability rests upon your ability to keep your brand top of mind with existing customers while drawing in new ones. Here are...
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Is Email Marketing Still Relevant in the Age of Social Media?
With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool. But don’t write it off just yet. Email is...
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8 Ways to Better Manage Your Email
How much time do you think you spend reading and answering emails? A 2012 report from the McKinsey Global Institute shows that 28 percent of the average workweek is spent on the task. If you work a...
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What to Test in Your Email Campaigns
The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested. Granted, a high-quality product, a compelling offer, and a robust email...
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How to Segment Your Email List
Gone are the days of sending an email blast to your entire list of subscribers. No matter what the size of your audience or customer base is, you could benefit from dividing it into smaller groups....
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In the Trenches: Communicating How We Work More Clearly
We just had our annual Cranky Concierge get together in June, and as always, it was a lively couple of days. We came up with a laundry list of things we want to do better, and one of the bigger themes...
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